1. INTRODUCTION
This privacy notice provides you with details of how we collect and process your personal data through your use of our websites, including any information you may provide through our site when you purchase a product or service, sign up to our newsletter or take part in a prize draw or competition.
By providing us with your data, you warrant to us that you are over 18 years of age.
Blue Delta Marketing Ltd are the data controller and we are responsible for your personal data (referred to as "we", "us" or "our" in this privacy notice).
Contact Details
Our full details are:
Full name of legal entity: Blue Delta Marketing Ltd
Email address: hello@bluedeltamarketing.com
Postal address: Suite 4, The Hollies, Norwich, NR14 8AD
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing hello@bluedeltamarketing.com.
2. WHAT DATA DO WE COLLECT ABOUT YOU
Personal data means any information capable of identifying an individual. It does not include anonymised data. We may process certain types of personal data about you as follows:
- Identity Data may include your first name, maiden name, last name, username, marital status, title, date of birth and gender.
- Contact Data may include your billing address, delivery address, email address and telephone numbers.
- Financial Data may include your bank account and payment card details.
- Transaction Data may include details about payments between us and other details of purchases made by you.
- Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
- Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback and survey responses.
- Usage Data may include information about how you use our websites, products and services.
- Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.
We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data.
Sensitive Data
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.
3. HOW WE COLLECT YOUR PERSONAL DATA
We collect data about you through a variety of different methods including:
- Direct interactions: You may provide data by filling in forms on our site or by communicating with us by post, phone, email or otherwise, including when you order our products or services, create an account, subscribe to our service or publications, request resources or marketing, enter a competition, prize draw, promotion or survey, or give us feedback.
- Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies.
- Third parties or publicly available sources: We may receive personal data about you from analytics providers such as Google, advertising networks, search information providers, payment and delivery services, data brokers, and publicly available sources such as Companies House and the Electoral Register.
4. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when legally permitted. The most common uses of your personal data are where we need to perform the contract between us, where it is necessary for our legitimate interests, or where we need to comply with a legal or regulatory obligation.
Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by emailing hello@bluedeltamarketing.com.
Purposes for processing your personal data
| Purpose/Activity | Type of data | Lawful basis for processing |
|---|---|---|
| To register you as a new customer | (a) Identity (b) Contact | Performance of a contract with you |
| To process and deliver your order including managing payments, fees and charges, and collecting money owed to us | (a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests to recover debts owed to us |
| To manage our relationship with you including notifying you about changes to our terms or privacy policy and asking you to leave a review or take a survey | (a) Identity (b) Contact (c) Profile (d) Marketing and Communications | (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests to keep our records updated |
| To administer and protect our business and our site | (a) Identity (b) Contact (c) Technical | (a) Necessary for our legitimate interests for running our business and IT services (b) Necessary to comply with a legal obligation |
| To deliver relevant content and advertisements to you and measure the effectiveness of our advertising | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical | Necessary for our legitimate interests to study how customers use our products/services and to grow our business |
| To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences | (a) Technical (b) Usage | Necessary for our legitimate interests to keep our site updated and relevant and to develop our business |
Marketing communications
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us, and you have not opted out of receiving that marketing. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you, or by emailing hello@bluedeltamarketing.com.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may share your personal data with service providers who provide IT and system administration services, professional advisers including lawyers, bankers, auditors and insurers, HM Revenue & Customs and other regulatory authorities, third parties to whom we sell or transfer parts of our business, and third party advertising platforms such as Google and Facebook.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law.
6. INTERNATIONAL TRANSFERS
Many of our third party service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of security by implementing appropriate safeguards in accordance with applicable data protection law.
7. DATA SECURITY
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We limit access to your personal data to those who have a business need to know. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. DATA RETENTION
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law we have to keep basic information about our customers for six years after they cease being customers for tax purposes.
9. YOUR LEGAL RIGHTS
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to request access, correction, erasure, or transfer of your personal data, to object to or request restriction of processing, and to withdraw consent.
You can find more information about these rights at: ico.org.uk
If you wish to exercise any of these rights, please contact us at hello@bluedeltamarketing.com. You will not have to pay a fee to access your personal data. We try to respond to all legitimate requests within one month.
10. THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins and applications. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
11. COOKIES
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information please see our Cookie Policy.